World Trade Centre is one of the busiest and most happening locations in Dubai. Situated parallel to the city’s main artery – Sheikh Zayed Road – the community lies in the heart of the central business and financial district where other similar developments such as Downtown Dubai, Dubai International Financial Centre (DIFC) and Business Bay exist. Hosting several fairs, exhibitions, concerts and global conventions, Dubai World Trade Centre (DWTC) plays a fundamental role in the expansion of international trade in the Middle East.